Chief Dreamer

Sarah is the slightly more “free-form” yang to Alicia’s organized yin! She’s a seasoned entrepreneur who founded her own marketing consultancy in 2001, and has co-founded one other company that’s successfully moving beyond the startup phase. Sarah is always on the go and her friends wonder at how she manages to accomplish so much with so much going on in her life. She is a true road warrior traveling non-stop and always managing to in her own way keep on top of everything going on in her life.

Before striking out on her own, Sarah worked as an advertising executive with clients like Kellogg’s, General Motors and Ameritech. Sarah received her BS in Business Administration from Georgetown University in 1994. She and Alicia met in 1996 when they both worked on the Ragu brand.

Sarah and her husband, Gardiner – also a successful entrepreneur – live in New York and try to stay on top of their hectic, time-pressed schedules. She confesses, “The hardest thing about being buttoned up is getting started. It is not about being perfect, but about helping people get over the inertia of getting organized.”

You can email Sarah at sarah@getbuttonedup.com.